Last edited by Shakar
Thursday, May 14, 2020 | History

3 edition of Strategic marketing found in the catalog.

Strategic marketing

John Atkinson

Strategic marketing

cases, concepts and challenges

by John Atkinson

  • 118 Want to read
  • 0 Currently reading

Published by HarperCollins in London .
Written in English

    Subjects:
  • Marketing -- Management.

  • Edition Notes

    Includes bibliographical references.

    StatementJohn Atkinson and Ian Wilson.
    ContributionsWilson, Ian, 1947-
    The Physical Object
    Paginationx,283p. :
    Number of Pages283
    ID Numbers
    Open LibraryOL22569683M
    ISBN 100004990374

    The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses.

    Book Description HTML This page guide defines a marketing process and delivers step-by-step instructions for s of marketing activities. It covers more than just traditional marketing and ties together all go-to-market business activities: competitive positioning, brand strategy, marketing planning, campaign management, social media, sales.   Strategic Marketing is the way a firm effectively differentiates itself from its competitors by capitalising on its strengths (both current and potential) to provide consistently better value to customers than its competitors. In principle strategic marketing is that simple, but it means a lot more than getting creative with the marketing mix.

    A successful marketing strategy starts with your customer. Whether you're a marketing decision-maker or a general manager, this program dives deep into the latest management concepts and marketing strategies—from market segmentation and product positioning to digital channels and social media marketing. You will emerge with the advanced. Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market theory presented stems from the view of marketing as a value-creation process that is central to any business : Alexander Chernev.


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Strategic marketing by John Atkinson Download PDF EPUB FB2

What You Need to Know About Marketing and Strategy Understand Your Customer. Success starts with understanding who your clients are and what they need.

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